You want your brand’s website to attract every set of eyes but don’t have the right tools? SEO is the answer. But this strategy alone is not enough, you also need Digital Strategy development. And for this, an SEO Agency in Pakistan like The Viral Digital is the perfect solution. Search engine optimization can be tricky and confusing. There are complicated reports, graphs that not everyone can read, and much more. But the good news is you don’t have to spend a big chunk on fancy platforms to understand what is working and what’s not. There are a bunch of free tools out there that you can use and get all the data you need. You can get insights about your website, the content you post on it, and the audience interaction without spending a single penny. You might be thinking that if it’s free, then it’s of no use but the truth is, these tools work great and are actually useful, and are even used by many companies and every reliable Social Media Marketing Agency. So let’s get into the SEO tools that are worth your time, on top of being free.
Google Search Console
The first and best tool on the list is Google Search Console. You can think of it as a one-to-one with Google. It’s basically Google scanning and then putting highlights on your website for things like this page needs fixing and this page isn’t indexed yet. With this tool, you get all the data that you can think of and need to adjust your optimisation strategies. You can know which keywords are bringing in traffic or which of the pages are getting clicked more. Most importantly, it helps you catch mistakes you wouldn’t normally notice until much later, when you’re still waiting for results. You can find errors like broken links, crawl errors or the most negatively affecting one of all, mobile usability issues. When these get fixed, your traffic starts coming in by itself. Sure, it’s technical but it’s equally as effective. And if you don’t use this one, you’re missing out and making your task difficult.
Google Analytics 4
GA4 is the tool to understand what visitors actually do on your website. It’s not just limited to page views, you get information like what they click and where they stay longer. How this helps is that you understand what’s getting viewers to click or what they are interested in and are willing to go deeper on. A jewellery brand can understand by most clicks on the affordable jewelry page that their audience is looking for jewellery within a budget. It’s like having a CCTV for the user’s brain. To put it simply, this tool tracks the visitors’ behavior. A tip from us is to combine it with other tools to make your seo campaign even stronger. Just add it to the daily routine to check the data with Google Analytics.
Moz Link Explorer
This tool is not totally free, but even the free version gives you enough insights. As the name can hint, this shows you where your backlinks are coming from. They are essentially votes of confidence from other websites showing that your site is trustable. So this tool is all about these links, be it of the competitors or your own. For any Digital Marketing Agency, this is especially useful because, in the free version, you can check domain authority and anchor text, and peeking into who’s linking to whom is also an option. This is an important tool for your SEO strategy because stronger links are equal to better rankings which is exactly what you’re aiming for.
Yoast SEO
This tool is your little helper when it comes to WordPress. It’s a plugin that was primarily made for WordPress but has now included Shopify and other systems. But if you ask what Yoast is known for? It’s WordPress. This is where the tool that makes your work quicker comes in. It helps with things like canonical tags and sitemaps. You’ll also find a distinct system referred to as the traffic light and as the name suggests, yes it uses red, orange and green to signal readability factors. A simpler way is that it tells you if some sentences are too long or if keywords or internal linking are not done right — helping you quickly identify where Is SEO Missing in your content.
Google PageSpeed Insights
This again comes to the user experience. This tool is great for checking the speed of a page. And the speed is not just a tiny factor, it decides if the visitors stay or exit the site. Ask yourself if there’s a site that loads too slowly, do you stay or simply leave frustrated? Most of us would say we leave, and this is what other visitors on your site will do too. Google PageSpeed Insights tells you what exactly is slowing down your site and what you can do to fix it. So it points and it suggests all without any cost. Some things that can make your site speed into that of a turtle are
- Too heavy images
- Heavy scripts
- Render blocking resources
Fixing even one of these can shave off seconds of load time which might seem small. But when you’re there waiting on a blank screen, these count too.
Making the Most of Free Tools
These are all tools that help you in SEO and ultimately with your digital strategy development. But many people have everything they have, tools, even paid ones but they don’t know how to make the best of them. What we suggest and what most people do is combine them. And isn’t it clever? You get help with keywords with one tool. Others tell you the speed and so on. This way, you get the whole package and the entire optimization gets better. And gradually you understand what needs a fix and what can be fixed by yourself and in the meantime SEO keeps working in the background. Search Engine Optimization isn’t a one-time thing. It’s like gardening, you water, you prune, and eventually, you see growth. If you don’t have the resources to commit to long-term efforts, partner with our SEO Agency in Pakistan today. At The Viral Digital, you’ll not only get help with optimization, but you can also opt for any other marketing service.